How To Create A Successful Online Marketing Plan Using A Lean Business Model
E-commerce is the buying and selling of products via an avenue such as the internet. E-commerce products are bought and sold through the computers.
E-commerce first began in the mid 1990s when the internet first started to be widely used. The invention of email and websites allowed commerce online to become very commonplace by the dawn of the 21st century. However, companies are violating these norms by accepting FDI by citing different purposes for the use of such FDI money. Both the Reserve Bank of India (RBI) and Enforcement Directorate (ED) are aware of these issues but none of them has taken any action against the guilty individuals and companies.
RBI is also maintaining a vigil over e-commerce gateway operators, many of whom store financial information about Indians on overseas servers, but is not imposing new stringent regulations on new form of transactions.
However, it wasn't until the development of the Internet that e-commerce started looking like the type of business that we know today. For most people talking about it now, the term refers to transactions, which take place completely through the web. When you search for an item on sites such as eBay or Amazon and then pay with a credit card or online checking account, you're conducting the kind of e-commerce that most people think of when the term comes up. That wasn't made possible until the average person began to use the Internet in the 1990's.
Since Michael Aldrich pioneered online shopping in 1980s, virtual trading has gone a long way.
From the first system that is connected with a modified domestic TV, to a real-time transaction processing computer by way of a domestic telephone line and now, we made a real time store out of our internet connected PCs. The technological evolution has brought us today's well known, eCommerce. This catalyst of online trading has offered a great help to the online marketing industry and has changed the face of purchasing products and services.
Value target: The most applicable target which will maximize your purpose. For a business this would mean long-term profitability. If your website provided a certain service, you would target not necessarily the broad users, rather you would go after the users would be willing to ante up the cash for your service. So you have to look at, should I target a bunch of people, and get a lower response rate. Or should I target a specific group of people where I will get a higher response rate. In order to target this group, you may have to differentiate your service a bit to attract the needs of this group. All of these relates back to the price you are charging for the item, and the costs associated with advertising.
On the internet, it is often more effective to differentiate your service, then target a more narrower group.
Personally, I prefer to order all my products and things I want online under most circumstances. I find it much easier and to have a lot less hassle than searching through the shops in your local shopping centre to find the item that you want to later find out you could of had it cheaper online or that they don't have it in your size in that store. The downside of this is that your item ordered can take up to five days for it to arrive depending on the type of delivery selected but I haven't had any bad experience with delivery delays as of yet.